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  • Alexandra Syzova Allison

The significant values of investing in customer education

Customer and extended enterprise education is the biggest competitive value organisations possess, yet the least utilised for customer relations, sales and marketing purposes. According to IDC, the most mature customer and enterprise education programmes have resulted in


263% increase in brand champions or advocates,

236% improvement in CSAT scores,

178% increase in demand generation,

138% increase in brand awareness,

among other benefits for organisations.


The customer learning journey builds on understanding your clients' needs, utilises customisable product-specific learning foundations and embarks clients on a sustainable growth journey. See how your customer education program can evolve in this insightful report from IDC.


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