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  • Alexandra Syzova Allison

Customer education delivers an understanding of customer practices

Is your organisation leveraging customer education for marketing and sales? If not, you might be losing on essential opportunities to nurture client relationships and boost your revenue. According to the most recent IDC research, the most mature organisations reported an improvement of more than 26% across all measures compared with 15.7% improvement for those with the least mature education programs (65% greater improvement between lowest and highest maturity).

Check out the full report for how customer education is changing how organisations approach marketing and sales in the post-pandemic world.


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